Brand & Bark

Websites for pet businesses

Be the Pet Business Everyone is Talking About

with a custom website that reflects your exceptional services

Attract attention with current and impactful design

Stand out from the rest of them with memorable branding

Show your expertise with professionally edited content

Why all the fuss over pet business websites?

Every business needs a website. “Well, duh… Captain Obvious”, you might say, “Everyone knows that.”

While the big dogs are are spending their big dog bucks on custom web presence, branding, apps and what not, you, a small business owner, might be perfectly satisfied with a simple web page and a contact form.

After all, a website is a website… Or is it?…

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It's crowded on the web

Statistics don’t lie. 85% of consumers search for local businesses online. It sounds good, doesn't it? Your potential clients are online, your website is online… but so are your competitors. The Internet brings businesses closer than ever.

Chances are you are not the only dog walker, groomer, sitter, (include your profession here) in town. It’s estimated that this year in the U.S. alone $62.75 billion will be spent on pets. In other words, it’s a big pie, and everyone wants a bite.

"Just a website" won’t make your phone ring off the hook

A "simple" lackluster website (as in out-of-the-box template) might be a good start. But it won't bring the calls and sales you need. If you are doing something unique, like grooming hamsters or renting out chickens, you might fare alright. But more traditional pet businesses are likely to have competitors that show up within the same google search results.

You need to give people a reason to choose your company. You know you are good at what you do, you have a gift with animals, and you truly care about your clients. But they don’t know it yet. All they see is your website.

So what makes people click that “Contact Us” button?

Trust.

Trust is the secret to successful sales,

online or on location.

When people trust your company, they believe you will deliver on your promise, be that the longest dog walks or the funnest cat visits. If they don’t trust you, they are not going to call you.

Trust building 101

So how do you build trust with potential clients on your website? Get ready, the lesson is about to start.

Look Good

People will judge your business based on the look of your website. It might sound unfair, but it is true. Professionally designed, good looking websites have higher conversion rates. Research shows that over 75% of factors responsible for mistrusting a website are design related.

We humans just can’t help but like a pretty thing.

Be Easy to Use

One of the reasons to mistrust a website is when it is difficult to use. People often can't find the information they need, page navigation is confusing, forms are too long, page layout is too distracting, booking process is not convenient, and so on.

When your website is easy to use, people are more likely to sign up for your services. After all, if your website is cool, your services must be amazing.

Impress with Your Brand

Branding is a trendy concept, it sounds fancy and big companies love using it. Yet for a small business, branding is more important than ever.

Your brand is not your “color palette + logo” combination. Your brand is what your clients say about your company. It is your your message and your core values. Your brand is the special sauce that makes you stand out. If your company looks just like any other company providing the same type of pet service, why would anyone feel compelled to hire you and not the other guy?

Solid memorable branding increases perceived value of service. It adds credibility and builds trust with customers.

Connect through Content

Truth bomb alert: 99% of people visiting your website site do not care about your company. Ouch! (The remaining 1% is your mom.)

A business website needs to emphasize the value of its services. People are not interested in what the company does, they want to know what they can get from hiring that company. (it’s a small shift in perspective that does the trick).

Your website content either encourages people to hire you or confuses and bores them to death. If they are bored with your website, that browser tab is guaranteed to be closed for good. But if they trust you have what it takes to look after their pet, they’ll dial your number.

Be Mobile

Any business website needs to be mobile-optimized, aka responsive. Why? Because 3 out of 5 consumers search for local businesses on their smartphones.

According to research, over 75% of people name significant differences in design between a mobile and desktop site versions to be one of the primary brand mistrust factors.

Congratulations, you have completed a crush course in website trust building!

Ready start building trust with your potential clients?

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How much does it cost to have a decent business website these days?

A better question is how much does it cost your business to not have a great website? How many people will miss out on exceptional pet care you provide? How many will have doubts about the quality of your services just because of a lackluster web page? How many hours will you spend on marketing to bring people to your home page while not providing enough encouragement for them to actually sign up with you? How many sales will you miss out on every month?

If you are looking for almost free solutions – they are out there. They often come at a cost of low quality, overused template design, poor performance, or unfortunate stale content, just to name a few. Not to mention the time required to learn, set up and configure those platforms. Also, keep in mind that most website templates are not optimized for client conversions and therefore are not likely to deliver results you want.

Are you a DIY kind of gal (or pal) who is set on building your business website yourself? Why not. There is no magic in what we do (well, may be a little). We’ve been building web presence across industries for over 10 years, having accumulated collective knowledge in marketing, web development, design, art direction, video and photography. You need to wear a lot of hats to create a great web presence for a business. And it takes experience and expertise to know what works and how avoid costly mistakes.

The price of a website design depends on the features you want to have on your website. At Barking Design we build websites to fit your budget and give you the tools to grow.

Want to save time and money on website design?

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